![]() ![]() It goes on to include methods for AI to measure, analyze and predict how well such ads or "content" performs and adjust content based on the results. "This patent also relates generally to digital content customization via audience detection, and more specifically, to systems and methods for utilizing artificial intelligence based audience detection techniques and mechanisms to deliver customized digital content over communications devices," the patent adds. The patent says it covers "the generation and delivery" of new content and "systems and methods for generation and delivery of enhanced content utilizing remote rendering and data streaming." GenAI is a renewed area of interest and investment from CEO Mark Zuckerberg, who has spoken more about it since the genAI craze set off by OpenAI's release last fall of ChatGPT. What's described in Meta's new patent is the alteration and creation of new or "enhanced" ad content through the use of generative AI. ![]() Wall Street expects a return to double-digit percentage growth in revenue, a level of growth Meta has not seen for two years. The recovery so far is due in part to AI-led ad targeting, which is improving ad performance and pleasing advertisers. Meta is just now starting to recover from a multi-billion dollar hit to its ads business, which accounts for nearly all of the company's revenue, due to Apple's privacy changes in 2021. The social media company, formerly known as Facebook, this week secured a patent covering advertising that is created and altered through AI depending on the interests of a given user, according to a filing with the U.S. Meta is pushing forward with generative AI projects aimed at bolstering its still-recovering advertising business. Such a product would likely entice advertisers if it means less work and better user targeting.Now, the company has a patent for AI-generated and optimized advertising.CEO Mark Zuckerberg said earlier this year he wanted to "turbocharge" Meta's generative AI work.Account icon An icon in the shape of a person's head and shoulders. ![]()
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